Regarding business development, PT. Gresik Jaya Selalu is as follows :
- Short term (1 year) :
- Increased turnover through machine utilization to reach optimal capacity by increasing working hours to 2 long shifts or 3 normal shifts.
- Use of the maximum capacity of available machines simultaneously in one production time.
- Maintain good relationships with customers by including long-term business factors.
- Increasing product variations (product range) so that they can enter a wider market segment.
- Remain consistent in maintaining product quality
- Maintain and add experienced experts and marketing staff
- Maintain good relationships with suppliers
- Focus on product distribution in local markets.
- Medium – long term (> 1 year) :
- Diversify products towards higher quality to increase profits with the following stages :
- Purchase licenses for branded products that have international names and have a market in Indonesia
- Collaborating with raw material producers from abroad by creating a trading company so that it will reduce manufacturing costs (shorten the distribution route for raw materials)
- Exploring overseas market share (exports) by collaborating with influential companies in the destination country.
- Carry out long-term product development.
- Producing only 1 quality so that there is no dichotomy and quality distortion in the market.
- Diversify products towards higher quality to increase profits with the following stages :