- The intensity of competition in the domestic fish feed industry is assessed as being within tolerance limits and not worrying. This is because :
- The number of business actors operating in this sub-sector and operating on an optimal scale is not large, considering that this type of business requires mastery of know-how regarding the formulation of raw/auxiliary materials and an established distribution network. This specification is a barrier to entry for new companies entering this sub-sector.
- The products produced are very widely used so they are not focused on one particular type of fish. In other words, demand for this product is not only influenced by one particular industry, if that industry dies or declines, fish food products will also weaken.
- In accordance with the characteristics of the target market which prioritizes the price factor (relatively cheap), the key competitive advantages of PT. Gresik Jaya Selalu is :
- Competitive and negotiable prices with guaranteed quality.
- Efficiency (low-cost operation) so that the net profit margin after tax remains optimal
- Mastery of production technology to increase business capabilities and accommodate variations in market demand/needs
- Wide business network through sales and good relationships with distributors.
- These factors make our company’s position in the market already solid.